Steve Faktor is the author of Econovation and the Harvard Business Review article “Happiness Will Not Be Downloaded.” Faktor is an entrepreneur, futurist and digital commerce expert. He was a senior executive at American Express, Citi and MasterCard.
Faktor spoke earlier this month at the New Media Expo on “What the crowd will do next: How Social Currencies will Re-define the Economics of Work.” In our interview Faktor talks about how one “can’t deposit retweets at Wells Fargo” or “use FB Likes for cab fare.” He also unpacks the state of knowledge work in the age of social business.
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I wish I had picked it up sooner because it’s a fascinating, erudite, bitingly funny, well researched, and I think important book.
“This book is a highly accessible description of the US- economic problems and opportunities. It offers a concise overview of causes and underlying trends. It identifies opportunities, on the input and output side. In this way it offers highly instructive recommendations and lessons for every (not limited to the US) business leader, entrepreneur and professional. Lots of data presented with insight and humor…This book (some will claim it to be a true manifesto) is a must read for anyone who is interested in connecting to the changing context in our business world.”



