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The 9 Corporate Personality Types and How to Inspire Them to Innovate. I’m excited to welcome Stan Slap to the podcast. Stan is the Chief Executive Officer of slap, the international consulting company renowned for achieving maximum commitment in manager, employee and customer cultures. He is the author of the New York Times bestseller, Bury My Heart at Conference Room B. Listen in as we discuss what keeps companies from innovating and how to get emotional commitment from management in a way that won’t make everyone cry or watch Dr. Phil.