This is a repost of Steve Faktor’s original Forbes article

I’ll be first to admit that I’m a reforming “innovation” trollop. I’ve thrown the word around too lightly, at any old sailor. I need a hot shower and a Brillo pad… What’s so bad about “innovation”? It doesn’t mean much…and maybe never did. Today, we use it to describe an iPhone newsreader app and the reinvention of space travel by SpaceX. That’s more range than Meryl Streep.  My business is about creating great products and services, so I look for great tech partners. Some are startups led by brilliant entrepreneurs, bursting with optimism and 5-Hour Energy. As they describe their app, game, or web service, their words scream Johnny Depp, but the reality is a bit more Judah Friedlander. No shame in that, but I sometimes wonder how we could get these brilliant minds to work on meatier problems. My concern isn’t for them, but for us. The US needs jobs and as I wrote in Econovation, the big numbers still come from physical, capital-intensive businesses. Here are three ways we can help make brilliant minds deliver bigger results.

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