At first, it was funny to hear insurers, IT firms, and startups with no revenues compare themselves to Apple. Since the iPod launched in 2001, I’ve seen hundreds of presentations that liberally use “learnings” from Apple. 1) The word is LESSONS, not “learnings”, my Hillbilly friend. 2) The comparison feels as fresh as that Michael Jackson impression your spouse has been doing since you started dating. 3) Drenching slides (or products) in an iconic brand’s juices won’t transmit innovation, like some benevolent plague. If that were possible, we’d never stop harvesting and packaging Brangelina extract. It’s time for an intervention. Here’s why brands must find their own voice (and scent)…and keep those synthetic Apple fumes from turning into laughing gas.
Cirque du Soleil’s Andy Levey joins Steve Faktor to discuss the business of social, including:
- Can you make Charmin cool on social media?
- Is Mark Cuban alone at being mad at Facebook?
- Do platforms have monopoly power?
- The economics and future of Twitter and Google+
- How actionable is social data?
- Is the social user a real human or a “subset of humanity”
- Is buying fake followers like paying for a stripper?
- Who is a real influencer or expert? How to use brand ambassadors.
- Can you sell through social media?
This is a repost of Steve Faktor’s original article on Forbes
Writing “HP is in trouble” is like a newscast starting with “Trouble in the Middle East today…” A sad cliché. Lucky for HP, no one dies… But no one truly lives, either. The company just laid off 29,000 people, its stock dropped 50% in a year, and yet another turnaround is brewing. I do admire Meg Whitman for taking this on. She could easily have kicked back in Florida with a Honey Boo Boo marathon. Instead, her strategy announcement got the kind of reception typically reserved for Syrian dictators. That got me wondering – can a stagnating behemoth ever live again? Could HP lead the 3D Printing revolution?
Having led innovation at Amex, MasterCard and Citi, I know where the bodies are buried. I also know that payment wars aren’t just about fees anymore. That’s so 1990′s. Years ago, when Walmart threatened to enter payments and banking, incumbents nearly soiled their Hanes. After a little sword-fighting, providers slashed their margins so thin, big merchants had no incentive to do their own thing. This time it’s different. Payments companies are not the real threat.
Today’s war is about data and its power to shift loyalties. In the arms race to probe customers’ deepest, darkest desires, card companies and merchants find themselves bringing spitballs to a gunfight. So, I’m not surprised to see Walmart, Target and others are starting their own 99% movement. Big retailers are launching their own mobile payments system. This is the first of many moves you can expect by merchants to liberate themselves of increasingly omnipotent middlemen. Below are three reasons retailers’ strategy makes sense
Just got this confidentially from a friend working on this project for the US Post Office… Unreal!
—– Forwarded Message —–
Sent: Wednesday, Jan 15, 2012 4:54 PM
Subject: Proposal: New Post Office Business Model – Go Postal!