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I join web marketer and comedian Jordan Cooper on the latest episode of his Blenderhead podcast. Together, we explore the dark,  funny underbelly of the tech economy.  As I told Jordan, I had two choices to commit career suicide: go on his show or get a massive face tattoo.  Clearly, I made the right decision. 

Don’t forget to subscribe to the podcast here and visit ideafaktory for more daring ideas for innovators.

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The Journalist's Last Laugh - ideafaktory.com

As a journalism student at NYU, I remember my immigrant dad interrogating me suspiciously about a profession he couldn’t possibly understand. He asked me the kinds of questions you’d expect from an engineer who just risked everything to drag his family out of the Soviet Union. “How will you make money?” he’d ask in his thick Russian accent.  “What kind of (stupid) job is writing?” He would have been more proud if I majored in mink skinning or Zamboni maintenance.  Slowly, he chipped away at me until I gave up my journalistic dream.  For the past 10 years, it seemed like my dad’s fresh-off-the-boat wisdom paid off.  I was having a successful career in business while the field of paid journalism looked like Courtney Love circa 5 a.m. – a hot mess.

Courtney Love - Journalist's Last Laugh - ideafaktory.com

By the early 2000’s, the noble craft I studied no longer existed.  Unscrupulous, out of touch, overpriced universities churned out huge surpluses of hopeful journalism grads.  Many of them toiled in unrelated jobs, cranked out technical manuals, or spent their days slaving away for free at Huffington Post – or, polishing Arianna’s fleet of jets, yachts and tanks. The good news? Things are about to come full circle.  As I sit, writing a (free) piece for Harvard Business Review, there’s an unstoppable, digital force about to transform the field of journalism once again. In this new world order, the journalist will be king. That’s right, Walter Cronkite, Julius Caesar and Mark Zuckerberg are about to have a lovechild.  Though they don’t realize it yet, non-writers will also enter the field.  Here’s my prediction of how it’s going to happen and how journalists can take advantage.  (In a separate piece, I’ll write about what large media companies could do about it.)

At a conference last week, I noticed something peculiar. A tall man was talking business with a woman well over a foot shorter. The sheer disparity in their size made me realize something really important – that she will never know the joys of finishing a full serving of Chipotle! No, that’s not it. It occurred to me that for all this man’s physical advantages – strength, size, comfortable shoes – he has no empirical advantage in business. In this sterile, white-collar world, where meat comes from ShopRite and homes are built by “guest workers”, men have lost their mojo. Like the Woolly Mammoth and that other guy from Wham!, masculinity is nearing extinction. If the male gender is in jeopardy, it got me thinking about how to turn this trend into an opportunity.

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