Why am I writing about Twitter at midnight? Even Ashton Kutcher is icing his iThumb at this hour. I’m chasing a brainstorm for my keynote at New Media Expo/Blogworld on Sunday. My talk is about the future of social currencies and the new economics of work. Since launching several successful loyalty services at MasterCard and American Express, I’ve been obsessed with deconstructing what motivates us. That’s why social media and gamification are so amusing to me. They’re a shiny new set of controls that can change – or exploit human behavior. But before drunkenly commandeering The USS Twitter, it’s best to first meet its passengers. Like my 15 Faces of Facebook article last year, here is a deconstruction of Twitter – what it is, who uses it, and what motivates them. In future articles, I’ll go deeper into tools to change both customer and employee behavior.
Registered users will get the detailed infographic here (to be posted on 1/11)
Cirque du Soleil’s Andy Levey joins Steve Faktor to discuss the business of social, including:
- Can you make Charmin cool on social media?
- Is Mark Cuban alone at being mad at Facebook?
- Do platforms have monopoly power?
- The economics and future of Twitter and Google+
- How actionable is social data?
- Is the social user a real human or a “subset of humanity”
- Is buying fake followers like paying for a stripper?
- Who is a real influencer or expert? How to use brand ambassadors.
- Can you sell through social media?
It wasn’t very often that my parents took me to the museum. Let’s face it, we were poor immigrants and Brooklyn already featured five Pakistani shops for cultural diversity. Plus, I’m pretty sure that my parents were faking their interest in art for my benefit. No one would mistake our one bedroom apartment for the Louvre. A loo, maybe. I could tell they were faking it when my engineer dad tried to straighten one of the lopsided installations at the Guggenheim. OK, I’m not sure that actually happened, but I remember him grumbling that no one there would ever land a job at his old Soviet aviation plant. A coveted prize.
As an adult, I’ve come to appreciate how those lopsided installations and grotesque paintings got inside the MOMA. Often, it’s the work of a slight, somewhat effeminate, persnickety man dubbed, “The Curator” *. He grew up fetishizing art, learning what inspired Picasso, and hoping his parents don’t discover his secret: that he’ll never become the race car driver they’d hoped for. This preening prodigy spent his whole life admiring objects he couldn’t afford – waiting, pining away for that moment when his stature could finally catch up to his snootiness. Today, he dresses to impress. And, celebrities from Elton John to Ricky Martin can’t wait to marvel at his huge…collection.
This week’s episode of Ideafaktory Radio is the first of a three part series with Forbes contributor and Social Enterprise guru Mark Fidelman. This wasn’t even meant to be recorded! Mark deviously taped our private conversation on his iPhone and captured the two of us brawling over the future of apps, among other issues that keep geeks up at night. In this episode, you’ll learn:
- Why you don’t need to motivate people who work at MTV
- Why only rich, hot people should go into journalism
- How successful apps get pimped
- Why Twitter and Facebook might be #JumpingTheShark #LOL #OMG
- Why I don’t care that apps are dying as Mark nurses app developers back to health, like Mother Theresa.
- How competition cleanses everything except financial services
Coming soon: Gregory Essau, a home builder turned sustainable economy missionary.
As I baked muffins to celebrate Facebook’s IPO, it occurred to me that there’s one HUGE, unspoken difference between the data people reveal to Facebook and what Google collects through search and other tools. It’s this: Facebook knows the image you want to project to the world – your “social resume”. Beautiful vacation photos; that perfect profile photo you Photoshopped so much that your nose is part puma, part Joan Rivers; and those photos of you surrounded by hot girls that lets the world (and Facebook) know that your party never stops.
Well, Google knows your dark, ugly, dirty truths. Your transcribed Google Voice messages reveal you argued nonstop on that island vacation as your kids yelled, “I hate you!” in the background. Your search history shows all your liposuction research, as your Photoshop bills skyrocket. Several of your eHarmony dates have jumped through glass storefronts to escape your shocking, incongruous looks. Google also knows where you’ve been – HOME!!! Your Android phone tattles like a four year old bribed with brownies. It reports your every move and it knows you’ve barely moved. You haven’t been invited to a hot party since October ’09, when you made your one friend wait two hours as you caked on makeup, trying to look your very beast…I mean ‘best’, before leaving the house.
What I’m saying is – you have two lives. The pretty, inauthentic one you construct on Facebook and the one where Mistress Sally from Craigslist walks on your face with stilettos wrapped in bacon. (Don’t ask…I just write whatever my imagination conjures.) Point is, that disparity creates a very different value proposition for the two companies. As Google mines your dark side, Facebook scrapes away at your veneer to get to it.