About Econovation

Econovation, the new book from entrepreneur and Fortune 100 innovator Steve Faktor, explains how to rehab your business, your life, and your kids as America narrowly escapes death by consumerism with a powerful dose ‘producerism’. You can’t afford to start the next decade without it.

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About the Book

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Over the last twenty years, China fed our zombie-like appetite for iPhones, Prada, and Snuggies. At the same time, its biggest customer, the United States, found itself in debt, under-educated, and covered with recreational tattoos. So now what? Will America wallow in mediocrity like Greece or some C-list celebrity? Or, will our legendary ingenuity save us from Tweeting . . . and eating our way to irrelevance? Econovation is a bold, witty response to those questions that doesn’t rely on miracles or government for answers. It challenges business leaders to think differently about the next decade of the U.S. economy and respond with big, sustainable innovations. Econovation is a trends book on steroids bursting with practical, thought-provoking ideas no executive, entrepreneur, or Fed Chairman can afford to miss.

Most importantly, Econovation envisions a very different future. It’s one ruled by ‘producerism’ not consumerism. It’s a future in which real innovators must do more than slide a greasy finger over the screen of an iPad. Econovation uncovers opportunities in unexpected places. You’ll learn how to:

  • Capitalize on a market that will go from making nothing to making everything . . . for China
  • Use psychological pricing and some crafty tricks from Google to reduce reliance on tapped-out consumers
  • Sell to consumers whose new identities will be based on what they create, not what they buy, click or super-size
  • Seduce a desperate government to finance your business, then feed you pancakes in the morning
  • Motivate tomorrow’s employees with social currency instead of the green, depreciating kind
  • Upgrade your business and your kids with a little help from Mormons and kindergartners with hacksaws

Econovation is a fresh perspective on a future we’ve taken for granted. It empowers readers to think big, dream big, and conquer economic conditions that will paralyze others. With a hefty dose of data, humor, and actionable ideas, Econovation offers insight and amusement in one convenient place – a rare treat for a business book.

About the Author


Steve Headshot from MSNBC cropped with TV logoSteve Faktor is an entrepreneur, futurist, and digital commerce expert. He is founder of IdeaFaktory, where he incubates B2B startups, develops patents, and helps corporations innovate. Steve is author of Econovation (Wiley) about about capitalizing on America’s shift from consumerism to ‘producerism’. Steve is the former head of the American Express Chairman’s Innovation Fund and led innovation and strategy at CitiMasterCard and Andersen. He has created several $100M+ payments, loyalty, and mobile businesses and deployed three enterprise innovation programs. Steve’s successful launches include Zync, LoyaltyEdge, Private Sales (JV with Vente Privee), Commerce Intelligence/Commerce Coalition, and SpendingPulse. Today, Steve is a popular global keynote speaker and writes for Forbes and Harvard Business Review. He also leads workshops, ideation and training sessions on future growth and his 4C’s of InnovationTM methodology.