Steve on TWiT.TV: Is Disruptive Innovation A Farce?

In case you haven’t been following the drama, Jill Lepore, a Harvard professor, launched a massive attack¬†in the New Yorker on Clayton Christensen’s theory of disruptive innovation that he introduced in his influential book Innovator’s Dilemma. Since the book’s release, this gospel has been co-opted¬†by Silicon Valley, where everything from a SpaceX to every dumb photo app is constantly “disrupting” everything.¬†Needless to say, Mr.¬†Christensen did not take it well watching his cash cow get stabbed. And he’s taken heat for how he reacted.

This¬†topic came up while I was a guest on Tonya Hall‘s¬†Marketing Mavericks show on TWIT.TV. At 17:47¬†in the video¬†below, I explain what I believe to be the truth about disruption.¬†¬†(Check out¬†the whole episode, as we get into Facebook’s controversial mood study and other fun tech topics.)

Further reading: Here is another interesting take on the disruption feud from Stratechery.

http://www.youtube.com/watch?v=NWYDGtprfms?modestbranding=1&rel=0&controls=1&autohide=1&showinfo=0&fs=0&t=17m47s