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Google. Gaming. Us.

Google just announced its move into gaming with Stadia streaming gaming platform. Here’s why this move is essential for Google’s future…and ours. As I wrote in Deconstructing Google’s Strategy in 2013, one of the 4E’s of Google’s strategy is to Expand TIME. 3. Expand the Pie¬†‚Äď This is probably the … Google. Gaming. Us.Read More …

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Prediction: The End of White Space

Status: Occurring Prediction: The End of White Space As We Know It ‚ÄúWe are powerless. Numerous trends are pointing towards continued ad-ification of the world: No politician wants to raise taxes. As municipal desperation for non-tax funds grows, so will advertising. The sheer abundance of products and communication channels will … Prediction: The End of …

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Deconstructing Google’s Strategy

After Google‚Äôs I/O announcements,¬†I flashed back to a dozen or so conversations I’ve had with executives and entrepreneurs about¬†what Google is doing. Reading between the lines, some imagined buying yachts after a Google acquisition. Others feared downgrading to an inner tube if Google entered their space. ¬†The best way to … Deconstructing Google’s StrategyRead More …

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The End of White Space!

For two weeks in a row, I’ve seen articles about the proliferation of non-traditional billboard advertising. The first has to do with pay phones. Remember, pay phones? They’re those big rectangular half-booths you lean on while talking on your cell phone. As it turns out, almost no one except drug … The End of White …

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