Marketing Advertising Promotion

How Price Anxiety Kills Sales

Ever wander into some fancy deli and try to make sense of a wall of exotic snacks? Luxurious corn crisps dusted with rare cheeses, caviar, or truffles from Dumbledore. Indulgences you only thought existed on Gwyneth Paltrow’s fleet of organic yachts. The only thing each package has in common is … How Price Anxiety Kills …

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Social Networking Soup -

Social Networking Soup, an ideafaktory Venn

A little something I just whipped up. So do you agree? You might also enjoy my recent related posts: The 15 Faces of Facebook & What to Sell Them¬†and¬†Facebook IPO & the Dark, Dirty Secrets of Facebook vs. Google Data. … Social Networking Soup, an ideafaktory VennRead More »

Go Postal!

Now Everyone Can ‘Go Postal!’

Just got this confidentially from a friend working on this project for the US Post Office… It’s unreal. Original Email (names were changed/omitted): —– Forwarded Message —– From:¬† omitted To:¬†omitted Sent:¬†Wednesday, Jan 15, 2012 4:54 PM Subject:¬†Proposal:¬†New Post Office Business Model – Go Postal! Hi Dave, To follow up on … Now Everyone Can ‘Go …

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The End of White Space!

For two weeks in a row, I’ve seen articles about the proliferation of non-traditional billboard advertising. The first has to do with pay phones. Remember, pay phones? They’re those big rectangular half-booths you lean on while talking on your cell phone. As it turns out, almost no one except drug … The End of White …

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