Our Proven 4C’s of Innovation Approach

Our best-in-class 4C’s of InnovationTM process has produced multiple $100M+ businesses for Fortune 100 companies. Here are some of the big questions we help you answer.

CONTEXT

WHERE ARE THE BEST FUTURE GROWTH OPPORTUNITIES FOR MY COMPANY?

How do we commercialize our new innovation?
What technology, IP, data or other assets will create sustainable competitive advantage?
Can you help find, evaluate & acquire needed assets?

CREATIVITY

What products or services should we bring to market?

What should our innovation vision & strategy be?
What products, services or business lines will drive growth?
How do we re-imagine a struggling product or service?
Can you build the concept, business model, strategy & go-to-market plan?
How do we create a sustainable pipeline?

CAPABILITIES

HOW DO WE COMMERCIALIZE QUICKLY & SUSTAIN COMPETITIVE ADVANTAGE?

How do we commercialize our innovations?
What technology, IP, data or other assets will create sustainable competitive advantage?
Can you help find, evaluate & acquire needed assets?

CULTURE

HOW CAN WE ENSURE INNOVATION SUCCEEDS AT OUR COMPANY?

How should we measure, organize, staff & reward innovation
Can you help us deploy a best-in-class 4C’s of InnovationTM program?
What tools, budgets & technologies fit our needs?
Can you train teams to lead & manage innovation?
What innovation sourcing methods are right for our business?