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SATIRE & SPICE
Our Proven 4C's of Innovation Approach
Our best-in-class 4C’s of Innovation
process has produced multiple $100M+ businesses for Fortune 100 companies. Here are some of the big questions we help you answer.
Where are the best
future growth opportunities
for my company?
How will tech, economic & cultural trends disrupt our business?
What will our future customers want?
Where should we focus our growth & innovation investments?
What are actionable growth hypotheses for our business?
products or services
should we bring to market?
What should our innovation vision & strategy be?
What products, services or business lines will drive growth?
How do we re-imagine a struggling product or service?
Can you build the concept, business model, strategy & go-to-market plan?
How do we create a sustainable pipeline?
How do we
& sustain competitive advantage?
How do we commercialize our new innovation?
What technology, IP, data or other assets will create sustainable competitive advantage?
Can you help find, evaluate & acquire needed assets?
How can we
ensure innovation succeeds
at our company?
How should we measure, organize, staff & reward innovation?
Can you help us deploy a best-in-class 4C’s of Innovation
What tools, budgets & technologies fit our needs?
Can you train teams to lead & manage innovation?
What innovation sourcing methods are right for our business?