Our Proven 4C’s of Innovation Approach Our best-in-class 4C’s of InnovationTM process has produced multiple $100M+ businesses for Fortune 100 companies. Here are some of the big questions we help you answer. CONTEXT Where are the best future growth opportunities for my company? How will tech, economic & cultural trends disrupt our business? What will our future customers want? Where should we focus our growth & innovation investments? What are actionable growth hypotheses for our business? CREATIVITY What products or services should we bring to market? What should our innovation vision & strategy be? What products, services or business lines will drive growth? How do we re-imagine a struggling product or service? Can you build the concept, business model, strategy & go-to-market plan? How do we create a sustainable pipeline? CAPABILITIES How do we commercialize quickly & sustain competitive advantage? How do we commercialize our new innovation? What technology, IP, data or other assets will create sustainable competitive advantage? Can you help find, evaluate & acquire needed assets? CULTURE How can we ensure innovation succeeds at our company? How should we measure, organize, staff & reward innovation? Can you help us deploy a best-in-class 4C’s of InnovationTM program? What tools, budgets & technologies fit our needs? Can you train teams to lead & manage innovation? What innovation sourcing methods are right for our business?